US market entry for Chinese consumer companies
The American customer is closer than it looks.
We work alongside Chinese consumer companies entering the United States, on the decisions that settle whether a launch lands.
The problem
What works at home does not travel on its own.
The American buyer is a different customer.
They shop differently, trust different signals and compare you with different alternatives. What made the product win at home is rarely what makes an American choose it.
Translated messaging does not convert.
The words can be accurate and the pitch can still miss, because it answers questions American buyers are not asking.
The team is an ocean away from the customer.
Decisions about the US are made by people who have never sold there. The first US hires are the hardest to judge, and the most costly to get wrong.
Why us
We have built for this customer.
A decade building consumer products in Silicon Valley.
We have spent that decade on what makes American consumers try a product, stay with it and tell their friends about it.
We work with you, not from the sidelines.
We do the work inside your team, in four areas:
- Customer strategy
- Product roadmap
- Go to market
- Building a US team
We know both sides.
We understand how Chinese companies build, decide and move, and what American customers, partners and hires expect. Much of the work is carrying decisions between the two.
Tell us what you are building.
A few sentences is enough to start.